World Breastfeeding Week: 1-7 August

Invest in breastfeeding, invest in the future

World Breastfeeding Week is celebrated every year in the first week of August, championed by WHO, UNICEF, Ministries of Health and civil society partners around the globe. It’s a time to recognize breastfeeding as a powerful foundation for lifelong health, development, and equity.

Under the banner of WHO’s ongoing Healthy Beginnings, Hopeful Futures campaign, World Breastfeeding Week will shine a particular spotlight on the ongoing support women and babies need from the healthcare system through their breastfeeding journey.

This means ensuring every mother has access to the support and information she needs to breastfeed as long as she wishes to do so – by investing in skilled breastfeeding counselling, enforcing the International Code of Marketing of Breast-milk Substitutes, and creating environments at home, in healthcare, and at work that support and empower women.

This isn’t just about doing what’s right it’s also smart economics.

Breastfeeding delivers a hopeful future not only for children, but for societies. It reduces healthcare costs, boosts cognitive development, strengthens economies, and sets children up with healthy beginnings.

About the campaign

WHO will be marking this year’s theme under the tagline: Invest in breastfeeding, invest in the future.
This includes efforts to strengthen:

• Health systems that offer skilled, sustained breastfeeding support from pregnancy through early childhood
• Policies, laws and programmes that prioritize women, babies, and breastfeeding
• Community solidarity to uphold every woman and baby’s right to breastfeed anytime, anywhere.

Importance of Breast Feeding Week

World Breastfeeding Week is about raising understanding of why breastfeeding is essential for both infants and mothers, for communities and nations. It’s celebrated in the first week of August every year (often falling in early August) to reinforce global commitment to breastfeeding awareness. 

Through campaigns, workshops, World Breastfeeding Week ideas, and breastfeeding week theme activities, this celebration educates the public, empowers mothers, promotes supportive policies, and highlights techniques and tips for successful breastfeeding. The goal is simple: normalizing breastfeeding and ensuring every baby has the best start in life.

We started our day’s program on 9 August’25 with the Quiz Competition @ 9.30am, 2nd Floor, VINS & RC for the batches including BSC 6th Semester, GNM 2nd Year & PBBSC 1st Year. Topic for the Quiz is Breast Feeding & its Importance. There were 5 Rounds for it & 9 groups made as an participation in which we got 3 winners. First prize goes to Group 4 (PBBSC 1 Year), Second prize goes to Group No.1 (6 Semester) & Third prize goes to Group 9 (6 Semester).

This ends by 11am then we began with Valedictory function @ 11.30am. Ms. Serene Tom & Ms. Juby John students of 6th Sem was the MC for the program, started with the enthusiasm & excitement in their eyes. Invocation song sung by students of 6th Sem to invoke the blessings of Almighty. Then we welcome our Beloved Principal Mam Dr. Jasmine Joesph, VINS & RC with a Sapling by Vice Principal Prof. Rani Paul, VINS & RC. Followed by lightning of lamp by our esteemed faculties of Pediatric Dept.

Firstly we call upon our Principal, Dr. Jasmine Joesph, VINS & RC to begin the auspicious function then HOD of Pediatric Dept. Prof. Rani Paul, VINS & RC, Dr. Kavita Reddy, Principal, VSH College, Associate Prof. Ms. Rachita Anthony, Ms. Charitha, Lecturer, Mrs. Pragya, Asst. lecturer & Ms. Ankita Saha, Tutor. After such grace we welcome our 6th Semester students for Theme dance which reflects the awareness & importance of Breast feeding.

It was heart touching performance. Then we call upon our beloved Principal man for her key note address on this occasion & share her insights. Vice Principal & HOD Prof. Rani Paul Mam also had shared on the theme & focuses on sustainability & ill effects of Bottle feeding & outsource milk production hazards in the Planet. After such in vocable knowledge we invited students of 2nd Semester for their Semi Classical dance performance as an achievement in St. Johns Inter Collegiate Dance Competition @ Institute, Bangalore.

Another freestyle dance performance by our students. We came to distribution of ANIE World Einstein Record Memento, certificates medals for all the students who attended, trainers & organizers. As part of this Organization our Principal mam received the honors too followed by batches of BSC 5TH Sem, PBBSC 1 YEAR, PBBSC 2 YEAR, BSC NURSING 4TH Year, BSC 4th Sem & GNM 2nd Year students received it. After this we came to the end of our program by Prize Distribution which led by Ms. Disha student of BSC 6th Sem. Quiz Winners got the prizes & appreciation to the performers of the day. We concluded it National Anthem.